Keep your gums healthy and your smile protected with Colgate Total Advanced Gum Health toothpaste. This gum toothpaste not only protects and improves the health of your gums, but also strengthens the natural defenses of your mouth and provides 24 hours of antibacterial protection with its Zinc-Amino technology. It is a fluoride toothpaste that protects your teeth against cavities, removes plaque, and strengthens enamel. It also revitalizes your gums, reduces tartar, protects sensitive teeth, whitens, and freshens your breath so you can smile with confidence. Give your teeth and gums the protection they deserve and keep your smile bright all day with this antibacterial toothpaste. Recyclable product (cardboard and tube). Superior reduction of bacteria in teeth, tongue, cheeks, and gums compared to other non-antibacterial fluoride toothpastes, with continuous use twice a day for 4 weeks.