Goldwell Elumen is a hair color that mimics hair from the inside out to achieve unparalleled and long-lasting color results. • Crisp and bright colors • Exceptional shine • Exceptional durability • No oxidation or ammonia • Hair looks healthy and attractive up to 76% more color intensity than oxidative permanent dye. Up to 37% more shine than intensive dye. Elumen promises what has so far been a contradiction: - Stunning luminosity - Extra long durability and bright shine with 100% preservation The Elumen range is simple and compact. It includes 28 shades in four color groups (pure, deep, bright, and light) and a clear tone. Elumen offers unlimited color variety and fascinating results thanks to different mixing possibilities. Ingredients: Permanent dye without oxidation for crisp and bright colors. Measurements: Width: 5cm, Height: 19cm, Length: 5cm, Weight: 0.181kg