Ariel Fresh Sensations liquid laundry detergent provides 2 times longer-lasting freshness (compared to Ariel Basic on stored clothes). Its formula is specially designed for cold, with the exclusive COLD CLEANING technology. Washes at cooler temperatures: saves energy on every wash and reduces CO2 emissions when doing laundry. You can also use Ariel Fresh Sensations liquid detergent to pretreat stains with the green cap and then place the clothes in the washing machine. For best results, place the dosing cap with Ariel detergent in the drum of the washing machine.