Inspired by the science of purple color shampoos, Colgate presents you with the first purple toothpaste that instantly corrects yellow tones. Colgate Max White Purple Reveal is a whitening toothpaste with color correction optical technology that allows you to achieve whiter teeth from the first brushing. Its effectiveness is clinically proven to remove up to 100% of surface stains caused by food and drink. It is enamel safe for daily use. Our purple whitening toothpaste contains fluoride that helps protect your teeth against cavities. Don't miss out on the latest trend in oral cosmetics and try Max White Purple Reveal to instantly brighten your smile. The effect is temporary (After two weeks of continuous use).