Colgate Max Fresh Cooling Crystals toothpaste – for a fresh-mouth feeling. The toothpaste with a powerful formula and FreshFX technology thoroughly cleans the mouth with every brushing and delivers an impressive sensation of freshness. It reduces bacteria that cause bad breath, fights cavities, and keeps teeth white, healthy, and fresh. Directions: brush your teeth at least twice a day or follow your dentist’s recommendations. Close the tube after use to maintain product quality. Not suitable for children under 7 years old. Product benefits in detail: With FreshFX technology and small crystals for long-lasting freshness. Suitable for daily use.