• Keep your gums healthy and your bright smile protected with Colgate Total Advanced Healthy Gums. • Provides 24-hour antibacterial protection with its zinc and arginine duo formula. • Protects against cavities, removes plaque, and strengthens enamel. • Revitalizes gums, reduces tartar, and protects sensitive teeth. • Whitens and freshens breath so you can smile with confidence. • Recyclable product (cardboard and tube). • Superior reduction of bacteria on teeth, tongue, cheeks, and gums vs. other fluoride toothpastes that are not antibacterial, with continuous use 2 times a day for 4 weeks.